Lincolnshire Police and Keele University to explore dash cam technology to improve road safety

Lincolnshire Police and Keele University have received £150k funding from The Road Safety Trust to explore how ‘Dash Cam’ technology can be used to reduce road offending and improve road safety.

Close up of a Police car

The Road Safety Trust, dedicated to achieving zero deaths and serious injuries on UK roads, awarded over £1million of funding for technology-focussed road safety projects through its main theme grants in 2021.

Approximately 6000 pieces of digital footage are being sent into police forces in England and Wales every month, suggesting a growing public appetite for this approach as a way of making roads safer. The project aims to explore the opportunities, and potential challenges, arising from the increasing use by the public of ‘dash cam’ technologies.

By working with Police Forces across the UK and a variety of road users, this project will establish how dash cam footage can be utilised to contribute to road safety and provide guidance on the consistent handling of it.

Andy Cox, Detective Chief Superintendent, Head of Crime at Lincolnshire Police said:

“In the UK, five people on average die in a road crash every single day. Road death is preventable and therefore we do not have to accept this devastation. The police cannot solve this alone and must work collaboratively with partners to reduce road danger. Additionally, we need the public’s support and this project seeks to evaluate the impact of enabling the public to report road crime via Dashcam, Headcam or a similar method.

Growth in the use of ‘dash cams’ and similar technologies by the public shows that road users take road safety seriously and that they want the police to be involved in that.
— Dr Helen Wells, Keele University

“The police cannot be everywhere all of the time but the public can be and therefore I am confident this crucial work will identify the many benefits and further improve our approach in this area. I am excited to work with and support Keele University in undertaking the project and hugely grateful to The Road Safety Trust for its funding which has made this possible. In time, I believe the results will help understanding in this vital area and, as such, be an important component in eradicating road danger and making our roads safe.”

Dr Helen Wells, Senior Lecturer in Criminology at Keele University, said: “Growth in the use of ‘dash cams’ and similar technologies by the public shows that road users take road safety seriously and that they want the police to be involved in that. This important project will help us to understand more about the implications of road users policing each other in this way.”

Sally Lines, Chief Executive of The Road Safety Trust said: “We really welcome the project partnership from Lincolnshire Police and Keele University, as it has a clear link to how technology can be used to improve road safety and in turn help us work towards our vision of zero deaths and serious injuries on UK roads.”

The Road Safety Trust is the largest independent road safety grant-giver in the UK and funds vital research and practical interventions committed to reducing the number of people killed or injured on UK roads. Since it was established in 2014, The Road Safety Trust has awarded grants worth £3.9m to 56 different projects.

16 March 2022

Lynne Dickens

Spot On Creative is a Northants-based creative team who have the hard-earned skills, expertise and industry knowledge that only come from having worked for years in advertising. It’s all managed by Lynne Dickens who has over 20 years’ experience in marketing communications, and ten years in website design and build, and creative team project management.

Lynne is also a qualified art historian and has some expertise in curating fine art exhibitions and producing all of the catalogues, posters and supporting material to create a successful event.

All the guys in our team have worked for one-man bands, SMEs and large blue-chip multinationals in just about every sector, field and industry. We can come up with great ideas, superb design and copy, and exceptional photography for anything from websites to email campaigns, branding to brochures – and everything in between.

And the beauty of Spot On Creative is that we’re big in creativity, experience and knowledge, but small in overheads and invoices. So we’re a much more sensible and affordable option for you than a larger advertising agency or marketing company.

www.spot-on-creative.co.uk
Previous
Previous

Fitness to Drive launched as The Road Safety Trust 2022 Main Theme Grants Programme

Next
Next

University College London evaluates role of telematics to reduce speed violations and improve road safety