Road Safety Trust is stepping up for safe streets this UK Road Safety Week

Events
Written By Lynne Dickens

This week we are proud to be supporting Road Safety Week (18-24 November), the annual event to promote safer road use.

Thousands of organisations, schools and community groups are being encouraged to ‘step up for safe streets’ and shout about, learn about, and celebrate the design led solutions which can eliminate death and serious injury from the roads.

Every 20 minutes, someone is killed or seriously injured on a British road. Each of these tragedies has a devastating effect on families and local communities. This year’s Road Safety Week theme, ‘step up for safe streets’, is focussing on the safe systems approach – the design led solutions that can prevent these tragedies and make local roads safer.

As a grant giving charity dedicated to making the UK roads safer, Road Safety Trust have provided £56,950 in funding to Bannerman Road PTA in Bristol. The funding will enable Bannerman Road PTA to create a new pedestrian space and plan a programme of events for the local community and the children of Bannerman Road Academy.

Four pupils from Bannerman Road Community Academy

Image of students courtesy of Bannerman Road Community Academy

Sally Lines, CEO of Road Safety Trust said:

“Through independent grant-giving, we are working towards our vision of zero deaths and serious injuries on UK roads. The Bannerman Road PTA project in Bristol is an excellent example of how a community have come together to create a safe environment for children and help to promote road safety.”

Dave Nichols, Community Engagement Manager for Brake, said:

“We’re delighted Road Safety Trust is getting involved with Road Safety Week and stepping up for safe streets. Nobody should be killed or seriously injured on our roads and we already know the many solutions that can prevent these tragedies and allow us all to get around in safe and healthy ways. It’s vital everyone gets involved with learning about, shouting about and celebrating these solutions, whether though campaigning for safer roads, or choosing to use roads as safely as possible. Together we can make roads safer for everyone.”

Everyone can get involved too by taking part in Brake’s national survey about the safety of the streets where you live. Brake will share the findings from the survey with local authorities to help them understand the views of the people who live, work and play on their streets. This is available from via www.roadsafetyweek.org.uk/survey.

Lynne Dickens

Spot On Creative is a Northants-based creative team who have the hard-earned skills, expertise and industry knowledge that only come from having worked for years in advertising. It’s all managed by Lynne Dickens who has over 20 years’ experience in marketing communications, and ten years in website design and build, and creative team project management.

Lynne is also a qualified art historian and has some expertise in curating fine art exhibitions and producing all of the catalogues, posters and supporting material to create a successful event.

All the guys in our team have worked for one-man bands, SMEs and large blue-chip multinationals in just about every sector, field and industry. We can come up with great ideas, superb design and copy, and exceptional photography for anything from websites to email campaigns, branding to brochures – and everything in between.

And the beauty of Spot On Creative is that we’re big in creativity, experience and knowledge, but small in overheads and invoices. So we’re a much more sensible and affordable option for you than a larger advertising agency or marketing company.

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