University College London (UCL)

Pedestrians2016

11 Jan

Written By Lynne Dickens

Identifying and evaluating promising road safety education programmes for parents of children under eleven years

Amount awarded

£105,592

Completed

2019 + additional report in 2022

Making roads safer for…

Pedestrians

Project summary

This three-year project aimed to strengthen the evidence base of effective road safety programmes for parents of children under eleven years, by identifying three promising programmes that are currently being used in local areas of the UK, evaluating them and producing manuals to support roll out in other areas.

An additional report was produced in 2022: Serious Child Pedestrian Road Injuries on the Journey to and from School in Deprived Communities. Download the 2022 report below.

2022 report →

A project report was published in 2019: Identifying and Evaluating Promising Road safety Education Programmes for Parents of Children under 11 years old. Download the project report below.

2019 project report →

Practitioners' manual →

Case study →

Lynne Dickens

Spot On Creative is a Northants-based creative team who have the hard-earned skills, expertise and industry knowledge that only come from having worked for years in advertising. It’s all managed by Lynne Dickens who has over 20 years’ experience in marketing communications, and ten years in website design and build, and creative team project management.

Lynne is also a qualified art historian and has some expertise in curating fine art exhibitions and producing all of the catalogues, posters and supporting material to create a successful event.

All the guys in our team have worked for one-man bands, SMEs and large blue-chip multinationals in just about every sector, field and industry. We can come up with great ideas, superb design and copy, and exceptional photography for anything from websites to email campaigns, branding to brochures – and everything in between.

And the beauty of Spot On Creative is that we’re big in creativity, experience and knowledge, but small in overheads and invoices. So we’re a much more sensible and affordable option for you than a larger advertising agency or marketing company.