West Mercia Police

All Road Users2016

5 Apr

Written By Lynne Dickens

Green Light safety app (Drive VR)

Amount awarded

£35,000 + £2,250 Impact Funding

Completed

2018

Making roads safer for…

All road users

Project summary

Ever thought about how easily a split-second decision could change the rest of your life? DriveVR is an innovative new app from the Safer Roads Partnership in Warwickshire and West Mercia, produced for young drivers and passengers aged 17-25.

Outputs

A Virtual Reality app, available on the Apple Store. Intervention is used in West Mercia.

Outcomes

Drive VR has been promoted at ‘Green Light’ workshops held in schools and colleges in Hereford and Worcestershire. It has the aim of improving young people’s road safety by helping them understand the consequences of poor decisions and providing ways of managing peer pressure. App downloaded over 11,500 times. Promoted via Facebook and First Car.

The app has been designed to work with Google Cardboard VR and other compatible virtual reality headsets (Compatible mobile device required). Videos can also be viewed in 360 without a headset.

To download the free app, visit www.drivevr.co.uk and follow the links to the Apple App Store or the Google Play Store.

View app →

View organisation website →

West Midlands

Lynne Dickens

Spot On Creative is a Northants-based creative team who have the hard-earned skills, expertise and industry knowledge that only come from having worked for years in advertising. It’s all managed by Lynne Dickens who has over 20 years’ experience in marketing communications, and ten years in website design and build, and creative team project management.

Lynne is also a qualified art historian and has some expertise in curating fine art exhibitions and producing all of the catalogues, posters and supporting material to create a successful event.

All the guys in our team have worked for one-man bands, SMEs and large blue-chip multinationals in just about every sector, field and industry. We can come up with great ideas, superb design and copy, and exceptional photography for anything from websites to email campaigns, branding to brochures – and everything in between.

And the beauty of Spot On Creative is that we’re big in creativity, experience and knowledge, but small in overheads and invoices. So we’re a much more sensible and affordable option for you than a larger advertising agency or marketing company.