New app teaches kids road safety

Thirty-seven children on average are seriously injured and one fatally on UK roads every week¹ and worldwide, preventable road traffic accidents represent the second largest cause of death or disability for children aged 5-14 years old².

Furthermore, road safety is not currently part of the core curriculum in primary education. To help combat this, Dr Catherine Purcell from Cardiff University has released a virtual reality game to teach the next generation about road safety.

Child playing with the Virtual Road World app on an iPad

The first of its kind free game called ‘Virtual Road World’ aims to educate children aged seven to nine in road safety. The app immerses users in a virtual environment where they need to complete a series of quests requiring them to cross roads as they find their way around a virtual city.

By playing the game children learn how to safely navigate roads, traffic and crossing points. Whilst at University of South Wales Dr Purcell worked with students from the Faculty of Computing, Engineering and Science to consult with 100 primary school aged children about the look and feel of the game, and collected in-game data from over 200 children aged between seven and nine from schools in Newport.

Dr Catherine Purcell said:

“The app has been developed not to replace but to support and enhance existing road safety educational practices. Through our research we know that educating children through the use of illustrated books or kerb side practices can be highly time and resource intensive. We have utilised technology to up-skill children in their understanding of road safety.

“The more children get into the game, the more opportunity they have to understand the risks and make safer decisions about where and when to cross the road. I hope that the app will now prove a fun and successful way of supporting road safety education for children of this age.”

Dr Purcell was awarded a grant of £67,468 from the Road Safety Trust to research and produce the app.

Sally Lines, CEO of Road Safety Trust said:

“Virtual Road World goes beyond 3D video and games for entertainment, offering a fun and accessible way to help children choose safe road crossing sites in the real world. We believe it can make a difference to keeping children safer on the roads.”

To access the app, simply search for ‘Virtual Road World’ on the Apple Store. Or click here.

¹Statistics from the Department for Transport
²World Health Organisation 2015

About Dr Catherine Purcell

Dr Catherine Purcell is a senior lecturer in Occupational Therapy with a background in psychology. She specialises in research that explores the link between perception and action in natural contexts, such as driving and road crossing. She has a particular interest in perceptual motor coupling in children and adults with developmental disorders (including Developmental Coordination Disorder, Developmental Language Disorder, Dyslexia, ADHD and ASD) and has been conducting research in this field for the past 10 years.

Lynne Dickens

Spot On Creative is a Northants-based creative team who have the hard-earned skills, expertise and industry knowledge that only come from having worked for years in advertising. It’s all managed by Lynne Dickens who has over 20 years’ experience in marketing communications, and ten years in website design and build, and creative team project management.

Lynne is also a qualified art historian and has some expertise in curating fine art exhibitions and producing all of the catalogues, posters and supporting material to create a successful event.

All the guys in our team have worked for one-man bands, SMEs and large blue-chip multinationals in just about every sector, field and industry. We can come up with great ideas, superb design and copy, and exceptional photography for anything from websites to email campaigns, branding to brochures – and everything in between.

And the beauty of Spot On Creative is that we’re big in creativity, experience and knowledge, but small in overheads and invoices. So we’re a much more sensible and affordable option for you than a larger advertising agency or marketing company.

www.spot-on-creative.co.uk
Previous
Previous

Road Safety Trust is stepping up for safe streets this UK Road Safety Week

Next
Next

£120K new funding for road safety projects announced: our Small Grants Programme launched today