Leeds Older People’s Forum

Small Grants2023Drivers

9 Nov

Written By Lynne Dickens

Driving Change Together

Amount awarded

£49,371

Completed

2024

Making roads safer for…

Older drivers

Project summary

Led by Leeds Older People's Forum (LOPF), Driving Change Together worked closely with older people in Leeds to understand ‘what works’ to encourage older drivers to assess their driving ability as they age and consider safer alternatives whilst maintaining a social and independent life.

A partnership with older people, Leeds City Council’s Influencing Travel Behaviour Team, William Merritt Disability Living Centre, Public Health, and behavioural marketing experts, this project created and evaluated a coproduced behaviour change campaign to encourage people aged 60+ to consider their driving capabilities and to encourage them to try out alternative travel options.

Download the final report →

Download project toolkit →

Yorkshire

Lynne Dickens

Spot On Creative is a Northants-based creative team who have the hard-earned skills, expertise and industry knowledge that only come from having worked for years in advertising. It’s all managed by Lynne Dickens who has over 20 years’ experience in marketing communications, and ten years in website design and build, and creative team project management.

Lynne is also a qualified art historian and has some expertise in curating fine art exhibitions and producing all of the catalogues, posters and supporting material to create a successful event.

All the guys in our team have worked for one-man bands, SMEs and large blue-chip multinationals in just about every sector, field and industry. We can come up with great ideas, superb design and copy, and exceptional photography for anything from websites to email campaigns, branding to brochures – and everything in between.

And the beauty of Spot On Creative is that we’re big in creativity, experience and knowledge, but small in overheads and invoices. So we’re a much more sensible and affordable option for you than a larger advertising agency or marketing company.