Cardiff University

Pedestrians2016

11 Jan

Written By Lynne Dickens

Developing a road crossing educational computer 'game' for primary schools

Amount awarded

£56,737.76

Completed

2019

Making roads safer for…

Pedestrians

Project summary

Funding of £67,468 was awarded initially to the University of South Wales and the project was originally developed by staff and students at the University of South Wales.

It was later transferred to Cardiff University, who worked with school children to design and develop an evidence-based, educational computer game (using a first-person perspective) to teach children how to cross the road safely. The project drew on academic research about the way children learn about Road Safety and produced a free game using the latest technology and a short guide for teachers in its use.

Outputs

The University carried out research into the way children learn about crossing the road and devised a downloadable Road Safety Game for use at schools and at home. The game, which is for 7-9 year olds, (Virtual Road World) is available via the Apple Store. We offered Cardiff University funding towards a Social Media campaign to maximise reach.

Outcomes

We worked with Cardiff University on a campaign to maximise reach.

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South Wales

Lynne Dickens

Spot On Creative is a Northants-based creative team who have the hard-earned skills, expertise and industry knowledge that only come from having worked for years in advertising. It’s all managed by Lynne Dickens who has over 20 years’ experience in marketing communications, and ten years in website design and build, and creative team project management.

Lynne is also a qualified art historian and has some expertise in curating fine art exhibitions and producing all of the catalogues, posters and supporting material to create a successful event.

All the guys in our team have worked for one-man bands, SMEs and large blue-chip multinationals in just about every sector, field and industry. We can come up with great ideas, superb design and copy, and exceptional photography for anything from websites to email campaigns, branding to brochures – and everything in between.

And the beauty of Spot On Creative is that we’re big in creativity, experience and knowledge, but small in overheads and invoices. So we’re a much more sensible and affordable option for you than a larger advertising agency or marketing company.