Transport Research Laboratory

Pedal Cyclists2016
Written By Lynne Dickens

New cycle helmet assessment programme (NCHAP): protocols development

Amount awarded

£99,520

Completed

2017

Making roads safer for…

Pedal cyclists

Cyclists racing along a street

Project summary

A grant of £99,520 was awarded to develop the testing protocols for a safety rating scheme for cycle helmets. Currently there is very limited free and independent consumer information relating to the safety performance of pedal cycle helmets.

All cycle helmets sold in Europe have to meet regulatory requirements, which is set at a mandatory performance, but different helmets achieve these baseline requirements by varying margins. Consumers therefore find it difficult to discern to what extent one particular cycle helmet offers a greater level of protection than that of another.

The aim of this project was to create a set of testing protocols that can be used to rate cycle helmets, providing users with relevant, transparent, and free (at the point of sale) safety performance information, which ultimately enables consumers to consider the safety performance of a helmet within their purchasing decision.

To support the development of the protocols, TRL designed and undertook a series of helmet impact tests, using TRL’s helmet impact test facilities. These tests were designed to address gaps within the current scientific literature and to further the scientific communities understanding of the impact performance of cycle helmets.

Lynne Dickens

Spot On Creative is a Northants-based creative team who have the hard-earned skills, expertise and industry knowledge that only come from having worked for years in advertising. It’s all managed by Lynne Dickens who has over 20 years’ experience in marketing communications, and ten years in website design and build, and creative team project management.

Lynne is also a qualified art historian and has some expertise in curating fine art exhibitions and producing all of the catalogues, posters and supporting material to create a successful event.

All the guys in our team have worked for one-man bands, SMEs and large blue-chip multinationals in just about every sector, field and industry. We can come up with great ideas, superb design and copy, and exceptional photography for anything from websites to email campaigns, branding to brochures – and everything in between.

And the beauty of Spot On Creative is that we’re big in creativity, experience and knowledge, but small in overheads and invoices. So we’re a much more sensible and affordable option for you than a larger advertising agency or marketing company.

www.spot-on-creative.co.uk
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