Keele University and Lincolnshire Police

All Road Users2021

16 Mar

Written By Lynne Dickens

How can digital evidence submissions from the public (eg. from ‘dash cams’) be used more effectively to reduce road offending and improve road safety?

Amount awarded

£148,506

Completed

2024

Making roads safer for…

All road users

Project summary

Lincolnshire Police and Keele University received funding to explore how ‘dash cam’ and ‘head cam’ technology can be used to reduce road offending and improve road safety.

Approximately 6,000 pieces of digital footage are sent into police forces in England and Wales every month, suggesting a growing public appetite for this approach as a way of making roads safer. This project aims to explore the opportunities, and potential challenges, arising from the increasing use by the public of ‘dash cam’ and ‘head cam’ technologies.

By working with Police Forces across the UK and a variety of road users, this project established how this footage can be used to contribute to road safety and provide guidance on the consistent handling of it.

Download final report →

Population survey results →

Submitters of journey cam footage →

View organisation website →

All UK

Lynne Dickens

Spot On Creative is a Northants-based creative team who have the hard-earned skills, expertise and industry knowledge that only come from having worked for years in advertising. It’s all managed by Lynne Dickens who has over 20 years’ experience in marketing communications, and ten years in website design and build, and creative team project management.

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All the guys in our team have worked for one-man bands, SMEs and large blue-chip multinationals in just about every sector, field and industry. We can come up with great ideas, superb design and copy, and exceptional photography for anything from websites to email campaigns, branding to brochures – and everything in between.

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