University College London (UCL)

All Road Users2021

9 Mar

Written By Lynne Dickens

Evaluating the role of telematics in reducing speed violations among drivers and riders in the delivery sector

Amount awarded

£140,823

Completed

2023

Making roads safer for…

All road users

Female driver at the wheel of a white van

Project summary

The project explored the role of telematics in reducing speed violations amongst drivers and riders in the delivery sector, and how this technology can be used as a risk management tool.

Telematics work by providing feedback on a range of driver behaviours such as speeding and harsh braking and can be used to identify risky behaviours.

It is estimated that over 500 fatalities a year involve someone who drives for work. The growth of e-commerce and home delivery is associated with a rapid increase in vans and people working in the gig economy. Delivery work is highly pressurised and many drivers report that they are likely to violate speed limits, which is a key risk factor for crashes and injury.

This study focused on exploring how telematics can be used to manage this risk factor to support safer and more sustainable delivery work and reduce the risk they pose to themselves and other road users.

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Lynne Dickens

Spot On Creative is a Northants-based creative team who have the hard-earned skills, expertise and industry knowledge that only come from having worked for years in advertising. It’s all managed by Lynne Dickens who has over 20 years’ experience in marketing communications, and ten years in website design and build, and creative team project management.

Lynne is also a qualified art historian and has some expertise in curating fine art exhibitions and producing all of the catalogues, posters and supporting material to create a successful event.

All the guys in our team have worked for one-man bands, SMEs and large blue-chip multinationals in just about every sector, field and industry. We can come up with great ideas, superb design and copy, and exceptional photography for anything from websites to email campaigns, branding to brochures – and everything in between.

And the beauty of Spot On Creative is that we’re big in creativity, experience and knowledge, but small in overheads and invoices. So we’re a much more sensible and affordable option for you than a larger advertising agency or marketing company.