PACTS (Parliamentary Advisory Council for Transport Safety)

Lower urban speed limits in Europe - what does the evidence show?


Amount awarded

£65,000

Completed

2023

Making roads safer for…

All road users


20mph speed limit sign

Project summary

Lower urban speed limits are key to delivering zero road deaths and encouraging more walking and cycling. The PACTS project, in partnership with University of Loughborough, examined 20mph/30kph schemes in the UK and mainland Europe. Working with stakeholders and experts in mainland Europe, learning from across Europe will be brought to the UK.

Lower speed limits (20mph/30kph) in towns and villages are now internationally-endorsed as a key element in reducing road casualties and creating safe conditions for people to walk and cycle. This project explored the evidence of outcomes (speeds, casualties, air quality, walking etc) from area-wide schemes, which have not involved significant traffic calming or police enforcement.

30kph limits have been in operation in many towns in mainland Europe for over a decade. Working with an international team of experts and consulting widely, PACTS wants to bring this learning to the UK.

Lynne Dickens

Spot On Creative is a Northants-based creative team who have the hard-earned skills, expertise and industry knowledge that only come from having worked for years in advertising. It’s all managed by Lynne Dickens who has over 20 years’ experience in marketing communications, and ten years in website design and build, and creative team project management.

Lynne is also a qualified art historian and has some expertise in curating fine art exhibitions and producing all of the catalogues, posters and supporting material to create a successful event.

All the guys in our team have worked for one-man bands, SMEs and large blue-chip multinationals in just about every sector, field and industry. We can come up with great ideas, superb design and copy, and exceptional photography for anything from websites to email campaigns, branding to brochures – and everything in between.

And the beauty of Spot On Creative is that we’re big in creativity, experience and knowledge, but small in overheads and invoices. So we’re a much more sensible and affordable option for you than a larger advertising agency or marketing company.

www.spot-on-creative.co.uk
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