Road Safety Foundation

All Road Users2019

18 Jun

Written By Lynne Dickens

Enhancing International Road Assessment Programme (iRAP) investment plans for vulnerable road users

Amount awarded

£197,560

Completed

2023

Making roads safer for…

All road users

Pedestrians crossing at a busy junction, including a person in a wheel-chair

Project summary

This project provides local authorities with a specialist resource to help understand the risks to vulnerable road users in towns and cities.

It helps local authorities to understand the benefits of introducing different traffic measures to their urban areas to improve the environment for these users. The project worked in partnership with the successful International Road Assessment Programme (iRAP), four local authorities and charity Brake.

The new resources are freely available and will help authorities to better analyse their urban road networks and identify cost effective improvements targeted at reducing fatal and serious injuries in all user groups.

This project will ensure that the latest thinking and innovation for safety measures for vulnerable road users in urban environments are fully embedded within the iRAP tools. The enhancements will see the innovative application of a proven tool for rural road safety management extended into the urban context.

It provides local authorities a greater suite of evidence-based countermeasure options to implement in Safer Roads Investment Plans for urban streets, particularly for those targeted at improving safety for vulnerable road user groups.

The improved tools will help authorities to better analyse their urban road networks and identify cost effective improvements targeted at reducing fatal and serious injuries.

The Final Report of the project and promotional brochure for the countermeasures are available to view and/or download below.

Final report →

iRAP Urban Countermeasures brochure →

Read literature review →

View organisation website →

All UK

Lynne Dickens

Spot On Creative is a Northants-based creative team who have the hard-earned skills, expertise and industry knowledge that only come from having worked for years in advertising. It’s all managed by Lynne Dickens who has over 20 years’ experience in marketing communications, and ten years in website design and build, and creative team project management.

Lynne is also a qualified art historian and has some expertise in curating fine art exhibitions and producing all of the catalogues, posters and supporting material to create a successful event.

All the guys in our team have worked for one-man bands, SMEs and large blue-chip multinationals in just about every sector, field and industry. We can come up with great ideas, superb design and copy, and exceptional photography for anything from websites to email campaigns, branding to brochures – and everything in between.

And the beauty of Spot On Creative is that we’re big in creativity, experience and knowledge, but small in overheads and invoices. So we’re a much more sensible and affordable option for you than a larger advertising agency or marketing company.