University College London

All Road Users2024

17 Nov

Written By Lynne Dickens

Maximising learning from child road fatalities: evidence for action

Amount awarded

£249,635

Due to complete

2026

Making roads safer for…

All road users

Project summary

Fatal road injuries do not occur equally across communities from different socioeconomic groups. This project will conduct a detailed analysis of the data held by the National Child Mortality Database, incorporating quantitative and qualitative approaches to uncover patterns, associations, and narratives related to child road fatalities, with the aim of developing a holistic understanding of the underlying risk factors for road fatalities in 0–17-year-olds in England, and the potential interventions needed for different groups to reduce risk of child and improve safety.

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All UK

Lynne Dickens

Spot On Creative is a Northants-based creative team who have the hard-earned skills, expertise and industry knowledge that only come from having worked for years in advertising. It’s all managed by Lynne Dickens who has over 20 years’ experience in marketing communications, and ten years in website design and build, and creative team project management.

Lynne is also a qualified art historian and has some expertise in curating fine art exhibitions and producing all of the catalogues, posters and supporting material to create a successful event.

All the guys in our team have worked for one-man bands, SMEs and large blue-chip multinationals in just about every sector, field and industry. We can come up with great ideas, superb design and copy, and exceptional photography for anything from websites to email campaigns, branding to brochures – and everything in between.

And the beauty of Spot On Creative is that we’re big in creativity, experience and knowledge, but small in overheads and invoices. So we’re a much more sensible and affordable option for you than a larger advertising agency or marketing company.