University Hospital Southampton

2024All Road Users

17 Nov

Written By Lynne Dickens

Data Sustains Life (DSL), linking healthcare and road safety data to evidence preventative strategies towards vision zero

Amount awarded

£406,888

Due to complete

2027

Making roads safer for…

All road users

Project summary

The DSL project aims to address the lack of joined-up data, at scale, that a) quantifies the harm done by road traffic collision; b) supports prioritisation of collision and injury prevention strategies at national, regional, and local level; c) identifies and mitigates injuries with long-term consequences and high costs for society. The project will develop and prove the process for addressing this in the Dorset, Hampshire, and Thames Valley region.

The process will be capable of being brought to scale in other regions and nationally with investment from statutory authorities. Establishing robust data linkages will support identification, prioritisation and justification of cost-effective road safety interventions targeting fatal collisions and serious injuries, especially those with long-term societal consequences and high cost.

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South

Lynne Dickens

Spot On Creative is a Northants-based creative team who have the hard-earned skills, expertise and industry knowledge that only come from having worked for years in advertising. It’s all managed by Lynne Dickens who has over 20 years’ experience in marketing communications, and ten years in website design and build, and creative team project management.

Lynne is also a qualified art historian and has some expertise in curating fine art exhibitions and producing all of the catalogues, posters and supporting material to create a successful event.

All the guys in our team have worked for one-man bands, SMEs and large blue-chip multinationals in just about every sector, field and industry. We can come up with great ideas, superb design and copy, and exceptional photography for anything from websites to email campaigns, branding to brochures – and everything in between.

And the beauty of Spot On Creative is that we’re big in creativity, experience and knowledge, but small in overheads and invoices. So we’re a much more sensible and affordable option for you than a larger advertising agency or marketing company.