Road Safety Trust Impact Report published

Reports
Written By Lynne Dickens

Every charity needs to be able to demonstrate the difference it has made. This is quite a challenging exercise for many charities, and it is especially so for grant-making trusts and foundations, which are reliant on the projects they fund to make a difference individually first. Impact doesn’t happen straightaway either, the journey can be a long one before positive change becomes evident.

Impact Report 2016-2021

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The Road Safety Trust has spent several years developing a framework, which is unique to it as a grant-giving charity in the specific field of road safety. It was important to us that it makes sense to everyone, not just those within the road safety sector.

We are pleased to be in a position where we can now share the approach that we’ve taken, together with the results of our first 5 years of grant-giving and 25 completed projects. We appreciate how it can take several years following a project’s completion for its impact to become evident, but with our Road Safety Trust Safe System Wheel as a framework and our grantees as partners, we will be able to continue to capture and monitor the impact of projects we have funded. This enables us to articulate the difference we are making – through our funding – to improve road safety for everyone around the UK.

Lynne Dickens

Spot On Creative is a Northants-based creative team who have the hard-earned skills, expertise and industry knowledge that only come from having worked for years in advertising. It’s all managed by Lynne Dickens who has over 20 years’ experience in marketing communications, and ten years in website design and build, and creative team project management.

Lynne is also a qualified art historian and has some expertise in curating fine art exhibitions and producing all of the catalogues, posters and supporting material to create a successful event.

All the guys in our team have worked for one-man bands, SMEs and large blue-chip multinationals in just about every sector, field and industry. We can come up with great ideas, superb design and copy, and exceptional photography for anything from websites to email campaigns, branding to brochures – and everything in between.

And the beauty of Spot On Creative is that we’re big in creativity, experience and knowledge, but small in overheads and invoices. So we’re a much more sensible and affordable option for you than a larger advertising agency or marketing company.

www.spot-on-creative.co.uk
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