Business in the Community Northern Ireland

Responsible driving and the Fatal Five


Amount awarded

£50,000

Due to complete

2026

Making roads safer for…

Drivers


Project summary

An innovative, educational project that aims to increase road safety awareness and advocacy within the business community by leveraging the workplace as a setting for imparting road safety education.

The project builds on a pilot focused on those who drive for work, or for commuting purposes, and will bring businesses together with the Police Service of Northern Ireland, with the intention to expand to other regions of the UK.

As part of the project, a digital resource hub has been created to connect businesses with useful information and activities to educate and support people who do the daily commute or drive for their jobs.

Lynne Dickens

Spot On Creative is a Northants-based creative team who have the hard-earned skills, expertise and industry knowledge that only come from having worked for years in advertising. It’s all managed by Lynne Dickens who has over 20 years’ experience in marketing communications, and ten years in website design and build, and creative team project management.

Lynne is also a qualified art historian and has some expertise in curating fine art exhibitions and producing all of the catalogues, posters and supporting material to create a successful event.

All the guys in our team have worked for one-man bands, SMEs and large blue-chip multinationals in just about every sector, field and industry. We can come up with great ideas, superb design and copy, and exceptional photography for anything from websites to email campaigns, branding to brochures – and everything in between.

And the beauty of Spot On Creative is that we’re big in creativity, experience and knowledge, but small in overheads and invoices. So we’re a much more sensible and affordable option for you than a larger advertising agency or marketing company.

www.spot-on-creative.co.uk
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