The Bikeability Trust

2023Pedal CyclistsStrategic Priority Grant

28 Oct

Written By Lynne Dickens

An Immersive VR Intervention to Improve Child Cyclists’ Looking Behaviour and Situation Awareness and its Effects on Child and Parent/Carer Confidence and Attitudes: A Nationwide Community-Based Study

Amount awarded

£19,329.76

Completed

2024

Making roads safer for…

Cyclists

Project summary

Using video based and on-road assessments this project will determine whether immersive training delivered using VR headsets can improve children’s on-road cycling performance, and whether this intervention can be rolled out on a larger scale and used effectively by Bikeability training providers within their communities.

Download the final report →

Organisation website →

Lynne Dickens

Spot On Creative is a Northants-based creative team who have the hard-earned skills, expertise and industry knowledge that only come from having worked for years in advertising. It’s all managed by Lynne Dickens who has over 20 years’ experience in marketing communications, and ten years in website design and build, and creative team project management.

Lynne is also a qualified art historian and has some expertise in curating fine art exhibitions and producing all of the catalogues, posters and supporting material to create a successful event.

All the guys in our team have worked for one-man bands, SMEs and large blue-chip multinationals in just about every sector, field and industry. We can come up with great ideas, superb design and copy, and exceptional photography for anything from websites to email campaigns, branding to brochures – and everything in between.

And the beauty of Spot On Creative is that we’re big in creativity, experience and knowledge, but small in overheads and invoices. So we’re a much more sensible and affordable option for you than a larger advertising agency or marketing company.