The Kier Foundation
Persuading professional drivers that hands-free phones are as dangerous as hand-held phone calls
Amount awarded
£29,839
Completed
2024
Making roads safer for…
All road users
Project summary
This project focused on tackling the use of mobile phones whilst driving within the scope of professional drivers, building on the work of the Mobile: Engaged compendium. The project aimed to uncover attitudes towards hands free phone use and examines the reasoning for breaching zero tolerance hands free policies amongst commercial drivers.
The findings were used to produce a “myth-busting” video grounded in behavioural change theory to challenge these attitudes. The video is widely available to help reduce distraction-based collisions in fleet drivers across the UK.