University College London (UCL)

Pedal Cyclists2017
Written By Lynne Dickens

Understanding near miss reporting to develop a lead indicator for cycling safety and a tool for evaluating interventions

Amount awarded

£191,033

Due to complete

2023

Making roads safer for…

Pedal cyclists

A cyclist riding alongside a bus travelling at speed

Project summary

The project will develop a reporting sensor with synchronised video data which will provide information about the location, traffic and nature of near-miss incidents for cyclists.

The tool will be trialled on four cycling routes – cyclists will upload video footage of the near miss incidents with the results analysed by the project team. The reporting system will be designed to enable evaluation of interventions (such as Close Pass) and as an indicator of system safety.

Lynne Dickens

Spot On Creative is a Northants-based creative team who have the hard-earned skills, expertise and industry knowledge that only come from having worked for years in advertising. It’s all managed by Lynne Dickens who has over 20 years’ experience in marketing communications, and ten years in website design and build, and creative team project management.

Lynne is also a qualified art historian and has some expertise in curating fine art exhibitions and producing all of the catalogues, posters and supporting material to create a successful event.

All the guys in our team have worked for one-man bands, SMEs and large blue-chip multinationals in just about every sector, field and industry. We can come up with great ideas, superb design and copy, and exceptional photography for anything from websites to email campaigns, branding to brochures – and everything in between.

And the beauty of Spot On Creative is that we’re big in creativity, experience and knowledge, but small in overheads and invoices. So we’re a much more sensible and affordable option for you than a larger advertising agency or marketing company.

www.spot-on-creative.co.uk
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