Nottingham Trent University

Other2016
Written By Lynne Dickens

Mobility scooter user behaviour and hazard perception at road crossings

Amount awarded

£88,976

Completed

2020

Making roads safer for…

Mobility scooter users

Project summary

The project explored what Motorised Mobility Scooter (MMS) users see as hazards and then, by recording real time footage, assessed the strategies used by expert users to avoid hazards when crossing roads.

The overall aim for the project was to develop and evaluate a DVD training guide aiming to improve safety for novice MMS users. By examining how MMS users respond to hazards in and around road crossings, the project carried out a trial and developed a low-cost training intervention (a DVD) to help users navigate road crossings more safely, improving safety for all road users. The project also reported on road safety issues from the perspective of mobility scooter users such as road crossings or factors that reduce visibility.

Lynne Dickens

Spot On Creative is a Northants-based creative team who have the hard-earned skills, expertise and industry knowledge that only come from having worked for years in advertising. It’s all managed by Lynne Dickens who has over 20 years’ experience in marketing communications, and ten years in website design and build, and creative team project management.

Lynne is also a qualified art historian and has some expertise in curating fine art exhibitions and producing all of the catalogues, posters and supporting material to create a successful event.

All the guys in our team have worked for one-man bands, SMEs and large blue-chip multinationals in just about every sector, field and industry. We can come up with great ideas, superb design and copy, and exceptional photography for anything from websites to email campaigns, branding to brochures – and everything in between.

And the beauty of Spot On Creative is that we’re big in creativity, experience and knowledge, but small in overheads and invoices. So we’re a much more sensible and affordable option for you than a larger advertising agency or marketing company.

www.spot-on-creative.co.uk
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