Nottingham Trent University

Drivers2016
Written By Lynne Dickens

Assessing the potential of driver awareness and emotional regulation training in improving road safety

Amount awarded

£98,604

Completed

2019

Making roads safer for…

Drivers

Young Asian male driver at the wheel of a car

Project summary

Mindfulness training has the potential to reduce driver distraction, increase attentiveness, and reduce aggression, resulting in improved driver safety.

This research project used randomised control trial methodology to fill that evidential gap, identifying whether mindfulness training can produce safety-related improvements in driving behaviours in the laboratory and the real-world.

Lynne Dickens

Spot On Creative is a Northants-based creative team who have the hard-earned skills, expertise and industry knowledge that only come from having worked for years in advertising. It’s all managed by Lynne Dickens who has over 20 years’ experience in marketing communications, and ten years in website design and build, and creative team project management.

Lynne is also a qualified art historian and has some expertise in curating fine art exhibitions and producing all of the catalogues, posters and supporting material to create a successful event.

All the guys in our team have worked for one-man bands, SMEs and large blue-chip multinationals in just about every sector, field and industry. We can come up with great ideas, superb design and copy, and exceptional photography for anything from websites to email campaigns, branding to brochures – and everything in between.

And the beauty of Spot On Creative is that we’re big in creativity, experience and knowledge, but small in overheads and invoices. So we’re a much more sensible and affordable option for you than a larger advertising agency or marketing company.

www.spot-on-creative.co.uk
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Nottingham Trent University