University of Kent

Drivers2018

11 Jul

Written By Lynne Dickens

Using cognitive responses to assess and improve vehicle brake light designs

Amount awarded

£151,532.81

Due to complete

2021

Making roads safer for…

Drivers

Project summary

The aim of the project was to evaluate the effectiveness of existing vehicle brake light designs and identify factors that promote faster perception of the braking event such as size, shape, orientation, brightness and modulation.

The project involved laboratory and on road trials using EEG (to measure brain activity) to test responses to different brake light designs, development of improved brake light designs based on the results of these trials.

View project website →

Download report →

East of England

Lynne Dickens

Spot On Creative is a Northants-based creative team who have the hard-earned skills, expertise and industry knowledge that only come from having worked for years in advertising. It’s all managed by Lynne Dickens who has over 20 years’ experience in marketing communications, and ten years in website design and build, and creative team project management.

Lynne is also a qualified art historian and has some expertise in curating fine art exhibitions and producing all of the catalogues, posters and supporting material to create a successful event.

All the guys in our team have worked for one-man bands, SMEs and large blue-chip multinationals in just about every sector, field and industry. We can come up with great ideas, superb design and copy, and exceptional photography for anything from websites to email campaigns, branding to brochures – and everything in between.

And the beauty of Spot On Creative is that we’re big in creativity, experience and knowledge, but small in overheads and invoices. So we’re a much more sensible and affordable option for you than a larger advertising agency or marketing company.