Nottingham Trent University

Drivers2018

11 Jul

Written By Lynne Dickens

A comparison of Virtual Reality and non-Virtual Reality approaches to hazard perception training and testing: Does a 360 environment provide tangible benefits?

Amount awarded

£99,985

Due to complete

2021

Making roads safer for…

Drivers

Project summary

The project developed hazard tests and training materials presented in VR headsets and on single screens to assess the predicted benefits of 360-degree presentation for hazard perception assessment and training.

Preferences between using naturally recorded 360-in car video clips versus computer generated imagery (CGI) clips were also explored. Participant performance, eye movements, and ratings of perceived utility, comfort, immersion and engagement were studied to identify any possible 360 advantages. Reports of cybersickness were also taken into account in assessing the relative benefits of VR compared to standard screens.

Watch the video introducing the project

Download project report →

Watch the video summarising the findings of the project

All UK

Lynne Dickens

Spot On Creative is a Northants-based creative team who have the hard-earned skills, expertise and industry knowledge that only come from having worked for years in advertising. It’s all managed by Lynne Dickens who has over 20 years’ experience in marketing communications, and ten years in website design and build, and creative team project management.

Lynne is also a qualified art historian and has some expertise in curating fine art exhibitions and producing all of the catalogues, posters and supporting material to create a successful event.

All the guys in our team have worked for one-man bands, SMEs and large blue-chip multinationals in just about every sector, field and industry. We can come up with great ideas, superb design and copy, and exceptional photography for anything from websites to email campaigns, branding to brochures – and everything in between.

And the beauty of Spot On Creative is that we’re big in creativity, experience and knowledge, but small in overheads and invoices. So we’re a much more sensible and affordable option for you than a larger advertising agency or marketing company.