Imperial College London

Pedal Cyclists2024

20 Aug

Written By Lynne Dickens

Children Cycle Helmet Rating

Amount awarded

£280,991

Due to complete

2027

Making roads safer for…

Cyclists

Project summary

Children’s head protection is a sorely understudied area and there is very limited objective information for parents and caregivers when selecting cycle helmets for children.

The aim of this project is to rate popular cycle helmets worn by children on UK roads and disseminate the results for the benefit of consumers and designers. We will determine the types of head injuries and impact conditions representative of children’s real-world cycling incidents and this information will then be used to develop a rating method for children’s cycle helmets.

View organisation website →

All UK

Lynne Dickens

Spot On Creative is a Northants-based creative team who have the hard-earned skills, expertise and industry knowledge that only come from having worked for years in advertising. It’s all managed by Lynne Dickens who has over 20 years’ experience in marketing communications, and ten years in website design and build, and creative team project management.

Lynne is also a qualified art historian and has some expertise in curating fine art exhibitions and producing all of the catalogues, posters and supporting material to create a successful event.

All the guys in our team have worked for one-man bands, SMEs and large blue-chip multinationals in just about every sector, field and industry. We can come up with great ideas, superb design and copy, and exceptional photography for anything from websites to email campaigns, branding to brochures – and everything in between.

And the beauty of Spot On Creative is that we’re big in creativity, experience and knowledge, but small in overheads and invoices. So we’re a much more sensible and affordable option for you than a larger advertising agency or marketing company.