Loughborough University Enterprise Limited

2021Other

6 Sep

Written By Lynne Dickens

Designing an amendment to UNECE regulation 167 to improve Technology Neutrality

Amount awarded

£100,088

Completed

2024

Making roads safer for…

All road users

Project summary

This project achieved an amendment to the UNECE Regulation 167 to enhance its technology neutrality.

The UNECE Regulation 167 sets the minimum requirements for direct vision in HGVs, aiming to minimise blind spots that can lead to collisions involving VRUs.

The project was undertaken to address issues related to the regulation's applicability across different vehicle designs, particularly focusing on Heavy Goods Vehicles (HGVs) with a range of widths.

The primary goal was to ensure that the regulation remains effective in reducing blind spots and improving the direct vision for HGV drivers, thereby enhancing the safety of vulnerable road users (VRUs) like cyclists and pedestrians.

Download the final report →

All UK

Lynne Dickens

Spot On Creative is a Northants-based creative team who have the hard-earned skills, expertise and industry knowledge that only come from having worked for years in advertising. It’s all managed by Lynne Dickens who has over 20 years’ experience in marketing communications, and ten years in website design and build, and creative team project management.

Lynne is also a qualified art historian and has some expertise in curating fine art exhibitions and producing all of the catalogues, posters and supporting material to create a successful event.

All the guys in our team have worked for one-man bands, SMEs and large blue-chip multinationals in just about every sector, field and industry. We can come up with great ideas, superb design and copy, and exceptional photography for anything from websites to email campaigns, branding to brochures – and everything in between.

And the beauty of Spot On Creative is that we’re big in creativity, experience and knowledge, but small in overheads and invoices. So we’re a much more sensible and affordable option for you than a larger advertising agency or marketing company.