Imperial College London

2021Pedal Cyclists

18 Sept

Written By Lynne Dickens

Rating bicycle helmets used on the UK roads and disseminating results

Amount awarded

£91,073

Completed

2024

Making roads safer for…

Pedal cyclists

Project summary

This project rated bicycle helmets used on the UK roads with respect to their effects on preventing head injury.

It developed an evidence-based and research-led method for rating bicycle helmets that represent real-world impact conditions experienced by cyclist casualties that subject the head to large forces.

The results are being disseminated widely to reach consumers, giving them evidence-informed ratings of cycle helmet safety. This includes the newly launched Hiper website.

Download the final report →

All UK

Lynne Dickens

Spot On Creative is a Northants-based creative team who have the hard-earned skills, expertise and industry knowledge that only come from having worked for years in advertising. It’s all managed by Lynne Dickens who has over 20 years’ experience in marketing communications, and ten years in website design and build, and creative team project management.

Lynne is also a qualified art historian and has some expertise in curating fine art exhibitions and producing all of the catalogues, posters and supporting material to create a successful event.

All the guys in our team have worked for one-man bands, SMEs and large blue-chip multinationals in just about every sector, field and industry. We can come up with great ideas, superb design and copy, and exceptional photography for anything from websites to email campaigns, branding to brochures – and everything in between.

And the beauty of Spot On Creative is that we’re big in creativity, experience and knowledge, but small in overheads and invoices. So we’re a much more sensible and affordable option for you than a larger advertising agency or marketing company.