Parliamentary Advisory Council for Transport Safety

All Road Users2023

26 Jun

Written By Lynne Dickens

Standardised Mature Driver Assessments to Improve Road Safety: An evaluation of implementation, delivery, and benefits across five English regions

Amount awarded

£104,050

Due to complete

2027

Making roads safer for…

All road users

Project summary

The number of drivers aged over 60 years is increasing. Whilst the ageing process should not be seen as a bar to driving, a range of associated issues have been found to increase risk (e.g. declining eyesight, reduced levels of flexibility, cognitive or memory decline, and increased medication use).

In response, several local authorities have developed voluntary older driver on-road assessment schemes that aim to support mature drivers to 'drive safer for longer'. However, there is currently no standardised approach to delivering the assessments and a lack of evidence to demonstrate that the schemes provide a road safety benefit.

In this project, PACTS, working with The Older Driver Task Force (ODTF), the Older Drivers Forum and Warwick University, will conduct a trial and evaluation of a standardised mature driver assessment delivered by trained ADIs in five areas of the country.

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All UK

Lynne Dickens

Spot On Creative is a Northants-based creative team who have the hard-earned skills, expertise and industry knowledge that only come from having worked for years in advertising. It’s all managed by Lynne Dickens who has over 20 years’ experience in marketing communications, and ten years in website design and build, and creative team project management.

Lynne is also a qualified art historian and has some expertise in curating fine art exhibitions and producing all of the catalogues, posters and supporting material to create a successful event.

All the guys in our team have worked for one-man bands, SMEs and large blue-chip multinationals in just about every sector, field and industry. We can come up with great ideas, superb design and copy, and exceptional photography for anything from websites to email campaigns, branding to brochures – and everything in between.

And the beauty of Spot On Creative is that we’re big in creativity, experience and knowledge, but small in overheads and invoices. So we’re a much more sensible and affordable option for you than a larger advertising agency or marketing company.