The Bikeability Trust

2023Pedal Cyclists

22 Jul

Written By Lynne Dickens

A Virtual Rider Training Tool to Improve Children's and Parents' Cycling Awareness, Attentiveness, Attitudes and Safety

Amount awarded

£231,490

To be complete

2025

Making roads safer for…

Cyclists

Project summary

This project will create a virtual rider training tool, using a variety of cycling scenarios and road user perspectives, that will be embedded within the Bikeability Club community website and be accessible and engaging to thousands of children with the aim of helping them become more aware and attentive cyclists and ultimately safer road users.

View organisation website →

All UK

Lynne Dickens

Spot On Creative is a Northants-based creative team who have the hard-earned skills, expertise and industry knowledge that only come from having worked for years in advertising. It’s all managed by Lynne Dickens who has over 20 years’ experience in marketing communications, and ten years in website design and build, and creative team project management.

Lynne is also a qualified art historian and has some expertise in curating fine art exhibitions and producing all of the catalogues, posters and supporting material to create a successful event.

All the guys in our team have worked for one-man bands, SMEs and large blue-chip multinationals in just about every sector, field and industry. We can come up with great ideas, superb design and copy, and exceptional photography for anything from websites to email campaigns, branding to brochures – and everything in between.

And the beauty of Spot On Creative is that we’re big in creativity, experience and knowledge, but small in overheads and invoices. So we’re a much more sensible and affordable option for you than a larger advertising agency or marketing company.