Road Safety Foundation

All Road Users2021

28 Oct

Written By Lynne Dickens

Maximising the accessibility and impact of telematics speed data for enforcement, road safety engineering and research

Amount awarded

£199,327

Complete

2024

Making roads safer for…

All road users

Project summary

Road Safety Foundation, working in partnership with tech company The Floow, made detailed telematics speed data available to stakeholders such as community speed watch, parish councils, road authorities, police, and researchers in the West Midlands.

Operating procedures and guidance notes for how the data could be used were developed and shared, and then support with implementation provided to stakeholders, for example in enforcement strategy and route reviews including aiding the placement of curve speed warning systems.

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West Midlands

Lynne Dickens

Spot On Creative is a Northants-based creative team who have the hard-earned skills, expertise and industry knowledge that only come from having worked for years in advertising. It’s all managed by Lynne Dickens who has over 20 years’ experience in marketing communications, and ten years in website design and build, and creative team project management.

Lynne is also a qualified art historian and has some expertise in curating fine art exhibitions and producing all of the catalogues, posters and supporting material to create a successful event.

All the guys in our team have worked for one-man bands, SMEs and large blue-chip multinationals in just about every sector, field and industry. We can come up with great ideas, superb design and copy, and exceptional photography for anything from websites to email campaigns, branding to brochures – and everything in between.

And the beauty of Spot On Creative is that we’re big in creativity, experience and knowledge, but small in overheads and invoices. So we’re a much more sensible and affordable option for you than a larger advertising agency or marketing company.