The Floow Ltd

All Road Users2021

3 Nov

Written By Lynne Dickens

F2DR: Fit2Drive

Piloting new technology and processes to optimise fitness to drive assessments and improve safety

Amount awarded

£189,919

Due to complete

2023

Making roads safer for…

All road users

The view over the dashboard showing cars in front

Project summary

The Floow, a world leader in vehicle telemetry data capture and processing, has received £190k funding to advance approaches for assessing older drivers’ fitness to drive.

As the driving population aged over 60 continues to grow, existing testing capabilities face challenges requiring some drivers to be approved or disqualified without seeing how they drive. Existing driving assessments are a clinical process involving two assessors, and so are resource-intensive and time-consuming, meaning that there is a limit to the numbers of assessments that can be handled. Due to an increasing number of people over 65, there is a need to explore various pathways to meet population needs in terms of fitness to drive assessments.

Fit2Drive seeks to repurpose technology from telematics Insurance to better understand the day-to-day behaviour and fitness to drive of older drivers.

This project brings together leading vehicle risk monitoring expertise alongside clinicians (Sheffield Teaching Hospital), academics (University of Sheffield), medtech innovation experts (NIHR Devices for Dignity MedTech Co-operative and importantly UK testing centres (Driving Mobility). This unique collaboration will undertake an innovative telematics clinical trial seeking to understand both older people’s risk behaviours and how new technology could help make fitness to drive processes more cost effective, fairer and safer for all.

The project will be centred on a testbed location surrounding Sheffield City Region and will start live testing of new fitness to drive assessment approaches from January 2022.

View organisation website →

All UK

Lynne Dickens

Spot On Creative is a Northants-based creative team who have the hard-earned skills, expertise and industry knowledge that only come from having worked for years in advertising. It’s all managed by Lynne Dickens who has over 20 years’ experience in marketing communications, and ten years in website design and build, and creative team project management.

Lynne is also a qualified art historian and has some expertise in curating fine art exhibitions and producing all of the catalogues, posters and supporting material to create a successful event.

All the guys in our team have worked for one-man bands, SMEs and large blue-chip multinationals in just about every sector, field and industry. We can come up with great ideas, superb design and copy, and exceptional photography for anything from websites to email campaigns, branding to brochures – and everything in between.

And the beauty of Spot On Creative is that we’re big in creativity, experience and knowledge, but small in overheads and invoices. So we’re a much more sensible and affordable option for you than a larger advertising agency or marketing company.