Transport Scotland

Motorcyclists2019

11 Aug

Written By Lynne Dickens

Motorcycle safety in Scotland using applied psychology to influence rider behaviour

Amount awarded

£215,250

Complete

2023

Making roads safer for…

Motorcyclists

Motorcyclist on country road in Scotland

Project summary

The funding was to support the evaluation of a pilot project that hopes to improve motorcycle safety with new road markings. The road markings, which will help motorcyclists to negotiate challenging bends, were trialled in Scotland. The funding assessed the effectiveness of this innovative road safety intervention.

The project's overall objective was to reduce the number of motorcyclists being killed or seriously injured on Scotland's roads with practical objectives to:

inform road safety treatments for motorcyclists and reduce motorcycle casualties
support rider training and road user education initiatives
feed into rider information initiatives already being developed to support Transport Scotland’s work in this area

Download the final summary report →

Download the PRIMEs pamphlet →

Scotland

Lynne Dickens

Spot On Creative is a Northants-based creative team who have the hard-earned skills, expertise and industry knowledge that only come from having worked for years in advertising. It’s all managed by Lynne Dickens who has over 20 years’ experience in marketing communications, and ten years in website design and build, and creative team project management.

Lynne is also a qualified art historian and has some expertise in curating fine art exhibitions and producing all of the catalogues, posters and supporting material to create a successful event.

All the guys in our team have worked for one-man bands, SMEs and large blue-chip multinationals in just about every sector, field and industry. We can come up with great ideas, superb design and copy, and exceptional photography for anything from websites to email campaigns, branding to brochures – and everything in between.

And the beauty of Spot On Creative is that we’re big in creativity, experience and knowledge, but small in overheads and invoices. So we’re a much more sensible and affordable option for you than a larger advertising agency or marketing company.