Bristol Community FM

Small Grants2024All Road Users

17 Nov

Written By Lynne Dickens

The Community Radio Road Safety Project - Engaging Listeners, Saving Lives

Amount awarded

£39,725

Due to complete

2026

Making roads safer for…

All road users

Project summary

A project by BCfm Radio in partnership with University of the West of England, Avon & Somerset Police, and four other community radio stations across the West of England tackling road safety concerns in the region using the power of community radio.

This project will raise awareness of road safety issues and make a difference by promoting safer behaviours among all road users, by delivering:

Community Focus Groups - Gather targeted insights from diverse demographics to inform messaging.
Engaging Radio PSAs - Produce a collection of radio announcements tailored to resonate with specific audiences.
National Toolkit - Empower community radio stations across the UK with a comprehensive resource for developing effective road safety campaigns.

This project aims to go beyond traditional road safety projects and campaigns and create a sustainable model for positive change. By harnessing the unique reach and trusted voice of community radio, we hope to create a safer road environment for everyone in the West of England and inspire a national movement towards improved road safety.

Organisation website →

South West

Lynne Dickens

Spot On Creative is a Northants-based creative team who have the hard-earned skills, expertise and industry knowledge that only come from having worked for years in advertising. It’s all managed by Lynne Dickens who has over 20 years’ experience in marketing communications, and ten years in website design and build, and creative team project management.

Lynne is also a qualified art historian and has some expertise in curating fine art exhibitions and producing all of the catalogues, posters and supporting material to create a successful event.

All the guys in our team have worked for one-man bands, SMEs and large blue-chip multinationals in just about every sector, field and industry. We can come up with great ideas, superb design and copy, and exceptional photography for anything from websites to email campaigns, branding to brochures – and everything in between.

And the beauty of Spot On Creative is that we’re big in creativity, experience and knowledge, but small in overheads and invoices. So we’re a much more sensible and affordable option for you than a larger advertising agency or marketing company.