National Young Rider Forum

Small GrantsMotorcyclists2024

17 Nov

Written By Lynne Dickens

Young Riders Matter

Amount awarded

£46,063

Due to complete

2025

Making roads safer for…

Motorcyclists

Project summary

Young Motorcyclists continue to be over represented in the KSI casualties statistics despite accounting for fewer numbers and miles travelled on our roads than all other road users groups.

With this research project NYRF will take our knowledge and work with young riders to the next level. The project will build upon a strong foundation that NYRF have formed since 2019.

It will provide new information and learning about young riders particularly those working in the GIG economy or affected by the cost-of-living crisis who use a motorcycle to access education, work or leisure. This project revisits the first one completed in 2020 but uses five fresh years of data, face to face focus groups and new virtually technology.

Organisation website →

All UK

Lynne Dickens

Spot On Creative is a Northants-based creative team who have the hard-earned skills, expertise and industry knowledge that only come from having worked for years in advertising. It’s all managed by Lynne Dickens who has over 20 years’ experience in marketing communications, and ten years in website design and build, and creative team project management.

Lynne is also a qualified art historian and has some expertise in curating fine art exhibitions and producing all of the catalogues, posters and supporting material to create a successful event.

All the guys in our team have worked for one-man bands, SMEs and large blue-chip multinationals in just about every sector, field and industry. We can come up with great ideas, superb design and copy, and exceptional photography for anything from websites to email campaigns, branding to brochures – and everything in between.

And the beauty of Spot On Creative is that we’re big in creativity, experience and knowledge, but small in overheads and invoices. So we’re a much more sensible and affordable option for you than a larger advertising agency or marketing company.