British Horse Society

Small Grants PlusPedal CyclistsOther2021

7 Apr

Written By Lynne Dickens

‘Look out for Laura’: humanising vulnerable road users

Amount awarded

£43,780 +£5,049 additional follow-up funding

Completed

2023

Making roads safer for…

Horse riders and cyclists

two horse riders on a road wearing hi viz jackets. The front rider is signalling to a passing white car

Project summary

The British Horse Society and Cycling UK teamed up to address the 20,000+ road casualties involving a horse rider or cyclist, and have provided a series of educational videos that aim to humanise individuals rather than focus on their mode of transport.

The final evaluation report on this project is available to view and/or download below.

Final report →

Organisation website →

The British Horse Society and Nottingham Trent University carried out a follow-up evaluation of the Look out for Laura video intervention.

Evaluation report →

South West

Lynne Dickens

Spot On Creative is a Northants-based creative team who have the hard-earned skills, expertise and industry knowledge that only come from having worked for years in advertising. It’s all managed by Lynne Dickens who has over 20 years’ experience in marketing communications, and ten years in website design and build, and creative team project management.

Lynne is also a qualified art historian and has some expertise in curating fine art exhibitions and producing all of the catalogues, posters and supporting material to create a successful event.

All the guys in our team have worked for one-man bands, SMEs and large blue-chip multinationals in just about every sector, field and industry. We can come up with great ideas, superb design and copy, and exceptional photography for anything from websites to email campaigns, branding to brochures – and everything in between.

And the beauty of Spot On Creative is that we’re big in creativity, experience and knowledge, but small in overheads and invoices. So we’re a much more sensible and affordable option for you than a larger advertising agency or marketing company.