Derby City Council

Local authority crash model for skid resistance (LASR)


Amount awarded

£30,000 (phase one) + £40,000 (phase two)

Due to complete

2024

Making roads safer for…

All road users


City motorway at night

Project summary

This project analysed road surface skid resistance and road traffic collision data for selected local authorities, to develop a model of the relationship between skid resistance and collision risk for a typical ‘city’ road network. The model provides road engineers an evidence-led approach to prioritise maintenance funding.

Phase two of the LASR Approach has now been approved, with 13 Local Authorities tasked with implementing this new approach in parallel with their existing approach to managing skid resistance. Where they find sites that they consider to justify treatment, the LASR Approach team will work with them to identify pairs of sites with similar characteristics, of which one will be treated and the other will form an untreated control. Following treatment, the LASR Approach team will monitor the collisions occurring at treatment and control sections and assess the benefit from treatment.

Lynne Dickens

Spot On Creative is a Northants-based creative team who have the hard-earned skills, expertise and industry knowledge that only come from having worked for years in advertising. It’s all managed by Lynne Dickens who has over 20 years’ experience in marketing communications, and ten years in website design and build, and creative team project management.

Lynne is also a qualified art historian and has some expertise in curating fine art exhibitions and producing all of the catalogues, posters and supporting material to create a successful event.

All the guys in our team have worked for one-man bands, SMEs and large blue-chip multinationals in just about every sector, field and industry. We can come up with great ideas, superb design and copy, and exceptional photography for anything from websites to email campaigns, branding to brochures – and everything in between.

And the beauty of Spot On Creative is that we’re big in creativity, experience and knowledge, but small in overheads and invoices. So we’re a much more sensible and affordable option for you than a larger advertising agency or marketing company.

www.spot-on-creative.co.uk
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AA Charitable Trust for Road Safety and the Environment

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