eDriving Solutions Ltd

Small GrantsDrivers2020

7 Apr

Written By Lynne Dickens

Impulse control intervention and evaluation

Amount awarded

£17,000

Completed

2024

Making roads safer for…

Drivers

Classroom style learning shown from the back of the class

Project summary

In 2017, the Road Safety Trust supported the development of a road safety intervention entitled ‘Who is Driving You?’ (WDY). This two-hour classroom-based intervention aimed to improve the impulse control of pre-drivers and passengers aged between 16 and 18 in Northern Ireland. The intervention was evaluated by the University of Ulster.

This project carried out a randomised control trial on a young driver impulse control intervention with schools in South Yorkshire to further develop and test the intervention. The resources was updated in response to feedback and completing a randomised control trial evaluation to assess its effectiveness. The project was in partnership with Safer Yorkshire Road Safety Partnership.

Download the final report →

Organisation website →

North East

Lynne Dickens

Spot On Creative is a Northants-based creative team who have the hard-earned skills, expertise and industry knowledge that only come from having worked for years in advertising. It’s all managed by Lynne Dickens who has over 20 years’ experience in marketing communications, and ten years in website design and build, and creative team project management.

Lynne is also a qualified art historian and has some expertise in curating fine art exhibitions and producing all of the catalogues, posters and supporting material to create a successful event.

All the guys in our team have worked for one-man bands, SMEs and large blue-chip multinationals in just about every sector, field and industry. We can come up with great ideas, superb design and copy, and exceptional photography for anything from websites to email campaigns, branding to brochures – and everything in between.

And the beauty of Spot On Creative is that we’re big in creativity, experience and knowledge, but small in overheads and invoices. So we’re a much more sensible and affordable option for you than a larger advertising agency or marketing company.