Kent Fire and Rescue Service (KFRS)

Small GrantsAll Road Users2020

7 Apr

Written By Lynne Dickens

Pre-driver theatre and workshop education research (PdTWER)

Amount awarded

£28,000

Completed

2023

Making roads safer for…

All road users

Someone filming in a theatre style learning experience

Project summary

This project evaluated whether a theatre-based pre-driver education programme and follow up peer-to peer learning and peer-based social networks can improve pre-driver strategies to road related risk. The project was in partnership with the RAC Foundation.

This project won a Prince Michael Road Safety International Award in 2023.

It is being carried on by the RAC Foundation, with a project titled DriveFit 2.0.

Download the final report →

Organisation website →

All UK

Lynne Dickens

Spot On Creative is a Northants-based creative team who have the hard-earned skills, expertise and industry knowledge that only come from having worked for years in advertising. It’s all managed by Lynne Dickens who has over 20 years’ experience in marketing communications, and ten years in website design and build, and creative team project management.

Lynne is also a qualified art historian and has some expertise in curating fine art exhibitions and producing all of the catalogues, posters and supporting material to create a successful event.

All the guys in our team have worked for one-man bands, SMEs and large blue-chip multinationals in just about every sector, field and industry. We can come up with great ideas, superb design and copy, and exceptional photography for anything from websites to email campaigns, branding to brochures – and everything in between.

And the beauty of Spot On Creative is that we’re big in creativity, experience and knowledge, but small in overheads and invoices. So we’re a much more sensible and affordable option for you than a larger advertising agency or marketing company.