University of the West of England

What is safe: Developing a Perceived Road Safety Indicators measurement tool (PeRSI) for pedestrians and cycle users


Amount awarded

£13,019

Completed

2024

Making roads safer for…

Pedestrians and cyclists


Woman helping her child who is on a bicycle cross a busy road, followed by a man on a bicycle

Project summary

University of West of England (UWE) has built upon a previously funded project on a Perceived Road Safety Indicators measurement tool to refine and trail it, enabling practitioners to further understand the extent of perceived lack of safety.

Lynne Dickens

Spot On Creative is a Northants-based creative team who have the hard-earned skills, expertise and industry knowledge that only come from having worked for years in advertising. It’s all managed by Lynne Dickens who has over 20 years’ experience in marketing communications, and ten years in website design and build, and creative team project management.

Lynne is also a qualified art historian and has some expertise in curating fine art exhibitions and producing all of the catalogues, posters and supporting material to create a successful event.

All the guys in our team have worked for one-man bands, SMEs and large blue-chip multinationals in just about every sector, field and industry. We can come up with great ideas, superb design and copy, and exceptional photography for anything from websites to email campaigns, branding to brochures – and everything in between.

And the beauty of Spot On Creative is that we’re big in creativity, experience and knowledge, but small in overheads and invoices. So we’re a much more sensible and affordable option for you than a larger advertising agency or marketing company.

www.spot-on-creative.co.uk
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